Refinery29
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Primark:
Outfit Overtime
ABOUT THE PROJECT
We teamed up with Refinery29 to produce this super fun in-store video for the UK based Primark's first US store opening in Boston, MA. Outfit Overtime highlights how versatile Primark's clothing is and how you can mix and match their pieces for a different look every day of the week.
Client: Primark
Agency: Refinery29
Video Direction
Creative Concept
Studio Production
Post Production
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Director of Photography:
Brian Jackson
Art Director:
Leta Sobierajski
BEHIND THE SCENES
