In our second team up with Refinery 29 for the UK based Primark in-store videos, we built a holiday party with R29's own Alyssa Coscarelli playing the part of the hostess and all the guests as well. We worked with the set shop at Chemistry Creative to bring the environment to life. Not only did we produce and direct, but we also art directed and set designed the entire project. Using practical and post-effects, we were able to sprinkle a little holiday magic into Primark's second US store in Pennsylvania.
Certain Creatures Ft. ShadowBox - The Suffering Seas
Certain Creatures is Brooklyn based electronic musician, Oliver Chapoy. Being a friend and long time fan of his music, we were thrilled to work with him and Styles Upon Styles to produce this video. Oliver showed us some examples of Butoh dance, which is a form of avant-garde Japanese dance that originated after World War II. We were immediately inspired by these images and concepted the video around themes of cycles and rebirth.